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Ferrari’s first electric model, the Luce, designed by Jony Ive and Marc Newson, fetched $40 million at a RM Sotheby’s...
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Ferrari Luce EV Sets Auction Record at $40 Million

Ferrari’s first electric model, the Luce, designed by Jony Ive and Marc Newson, fetched $40 million at a RM Sotheby’s charity auction, shattering previous records for a new car sale. All proceeds will support educational projects through the Ferrari Foundation.

Dezeen17 August 2026